Press Clips

There’s no denying that Social Media is a dominant force in many people’s lives now. It’s a 21st century norm. But, with this new standard comes a gray area wherein people’s personal and public personas can often crossover. And, it just so happens that nearly all who participate in or on social media are – or want to be – an employee somewhere. This is where things can get tricky for you and your Instagram feed.

With more and more employers scrutinizing potential employees’ Facebook pages and Tweets prior to hiring them, content is key. Your pics, posts and all that lie between are being viewed under a microscope. So, to avoid being fired, or having a non-hire worthy petri dish for companies to see, follow these 11 easy social media do’s & don’ts for career success.

Do – Have A Social Media Profile
You have your own brand and it began the day you were born.  Social media simply allows you to communicate that brand with so many more people.  Be mindful of what your brand represents and how you are communicating it because social posts never go away.

Do – Have A Professional Page Such As LinkedIn If You Are Not Willing To Accept Colleagues As Social Friends
Something important to note here is that you will be connected to someone that knows someone at work, so people will know that you have a personal page.  Some employees choose to have a professional page in addition to their personal page but also be aware that some people at work may be able to view your page through connected friends.

Do – Use Your Social Media Pages To Promote Your Peers And Your Company And Their Events
There is tremendous value in an employee that is spreading the word on the company’s success and encouraging others.  This can be a part of your unique value proposition.

Do – Be Aware Of The Platform You Are On
Utilize LinkedIn for business exclusively.  This means you need to adhere to using a business profile and professional picture.  Don’t post pics of you at a party from Friday night unless there is a good tie back to how this is driving business for you.

Do – Edit Your Social Media Posts
Don’t allow for typos and misspelled words to flood your feed. Be aware that excessive typos can send a message that you are uneducated or careless.

Don’t – Use Social Media To Attack Others
Even if you don’t think anyone will see it, I promise you they will.  I’ve had employees post about not liking other employees and this always ends badly.  Keep your squabbles to face-to-face discussions with your direct manager and anyone you are having issues with, not with a global social platform.